Yana

I am a personal stylist with over 20 years of experience in the luxury fashion industry and premium service sector. My career journey began as a sales assistant and evolved into owning several clothing boutiques and a beauty salon.

I have progressed from consultant to expert, with a deep understanding of what true style is and how it works for an individual.

In addition to extensive hands-on experience, I have gained strong theoretical training across the fashion and beauty industries, including:
• Fashion Stylist courses at Fashion Factory
• Professional makeup courses with Goar Avetisyan
• Lash & Brow Academy training
• Hair Styling and professional hairstyling courses, among others

I am also passionate about the history of fashion, which further enriches my professional vision.

With my extensive experience, refined eye, and solid theoretical foundation, I can confidently say that appearance plays a crucial role in a person’s life — and this is not about fashion trends.

Your appearance is, first and foremost:
• your mood
• self-confidence
• motivation
• first impression
• your personal business card

Style is not about clothes — it’s about how you feel and how you are perceived.